🚀 Launch Foundation — Days 1–3 catch-up

📌 Day 1 — The foundation

• Phase (the coach's question, now answered): PRE-LAUNCH — building offers and systems. That's where we are: two products live (Reset guide + merch range), payment rail next.
• Who it's for: survivors, carers, the ones everyone leans on; people with dyslexia and neurodivergence who've been failed by systems; anyone told they're "too much" or "not enough".
• The one-line promise: "The platform that keeps the light on — for the ones the systems forget."
• The brand truth: hope isnae love — love is love. Readers are the light. No one left behind.
• Voice: Scottish, direct, warm; survivor-first; never preachy; pride in every pixel.

✍️ Day 2 — Bio & social copy (ready to paste)

TikTok / Instagram bio:

X (Twitter) bio:

Voice rules (for every post): speak like you talk · one idea per post · plain words over jargon · never shame, always invite · end with the light.

🗓️ Day 3 — 30-day content calendar (pillars, ready to schedule)

• Pillar 1 — Survivor Stories (10 posts): the Reset guide, the tee, the evidence pages — your story, one chapter at a time. "I spent years thinking I was broken…"
• Pillar 2 — The Reader & accessibility (6 posts): show the Scottish-voice reader; dyslexia-friendly design; why accessibility is love in action.
• Pillar 3 — Scotland & the light (6 posts): the Memorial Garden, the Clarion, pride, the saltire, "everyone welcome" moments.
• Pillar 4 — Made to order (4 posts): the 60-option merch range; the print fix story; community wearing the light.
• Pillar 5 — The fight (4 posts): the evidence pages, the court record, the accountability ledgers — truth with receipts.

Day 1–3 log: Win: foundation, bios and 30-day calendar executed — the gap is closed ✅